Screenshots

Yesterday's Jam

The characters in the IT crowd are mostly constructed as failing at one or more aspects of their life. Moss is constructed as failing at social interactions, Roy is constructed as failing with his anger management. We can see this because he goes on a huge rant about the people "up there" in the office, and how they have no respect for himself or Moss.

On the subject of Moss, it seems that he fails at social interactions as he takes everything completely literally, for example, he reads very deeply into Roy's "yesterday's jam" comment.  (Wow, 'Yesterday's Jam', that's the name of the episode!)

Both Moss and Roy are standard nerds as they work in the basement and have conversations about computers that the elder people of this Earth may not fully understand. They also don't dress entirely fashionably, and seem fairly socially inept.

Jen, on the other hand, completely fails at IT, which is why it's earth-shatteringly hilarious that she's been appointed as the head of IT. She doesn't even know what a hard-drive is, and therefore seems wholly unfit for her job.

I started by investigating brands target audiences in preparation for my own GCSE Media film. I need to plan how I will reach my target audience. As part of my films distribution, I will be devising marketing strategies such as reaching out to my audience through a film website, or a Facebook page.

In addition to profiling my audience I will work out why they enjoy the genre. Why would they want to watch my film? What makes it different, and how will it appeal to my audiences needs?

Who is my target audience?
My target audience is British males and females from 15-40+ who enjoy watching thriller films, YouTube thriller shorts, and adrenaline filled action films.

Why does my film stand out?
My films stands out because of the fact that it deals with the subject of a disease which is a current issue in todays society with the Ebola crisis and other similar situations.

Why should people watch my film?
Cinema Scope says "A truly terrifying look into n infected mind!"

Audiences can be segmented and defined by their GEARS:
Gender
Ethnicity
Age
Region/Nationality
Socio-economic group

My target audience consumes mass media platforms such as radio, so I investigated the target audience for Kiss which an example of a large niche audience.

My target audience most likely uses the internet to learn about film releases. For example, my friends and I who form the target audience for my film, find out about new releases on IMDb, Facebook, Twitter, and maybe even Tumblr.

10/9/14 | PLANNING | AUDIENCE PROFILE

Ethnicity: British

Age group: 15-70

Certification: 15 (BBFC)

Gender: All

Films/TV Programmes they watch: Retreat, Dexter, The Killing, The Walking Dead, Blood Simple, The Bourne Trilogy, Hannibal, American Psycho, Psycho, Batman, Inception

Music they listen to: Nicki Minaj, Kendrick Lamar, Eminem, D12, Alt-J, Darude,

In their leisure time they: Play computer games, surf the internet, play sports, eat McDonalds, eat Domino’s Pizza, play Magic The Gathering.

They are likely to wear: Topman, Topshop, River Island, Primark, Hollister, Zara

Media: iPhone, Blackberry, Macbook Pro, iMac, Desktop PC, Laptop

I think that my film would be of interest to this target audience because this covers most British teenagers. The film is a thriller film and not much of a niche, so therefore should appeal to most of our target market.

9/9/14 | RESEARCH | THE ART OF THE TITLE | "SE7EN"

The opening titles of David Fincher’s “Se7en” are highly stylised with lots of film grain, and dim lighting. All of the colours are lacking in saturation which makes the piece feel even more bleak. Most of the shots are short and snappy, using jump-cuts to skip out bits of time in the middle of each clip. This makes the sequence feel edgy and unsettling. The majority of the shots are macro shots of somebody putting together what seems like a scrapbook. We also see the person using a razor blade to remove the top layer of skin from his fingertips, hence removing his fingerprints. This lets us know that this person is most likely a criminal, who is highly skilled in the field of not being detected. This sets a dark tone to the entire sequence, and henceforth sets the tone for the whole film.

9/9/14 | RESEARCH | THE ART OF THE TITLE | "DETECTIVES"

On “The Art of the Title” I watched the opening sequence to “Détectives”. It is set in Paris and has a modern look to it. It is made to resemble somebody browsing the streets of Paris using Google Street View. It also has a time-lapse feel to it. Each character is introduced by showing a picture of them along with their name. This gives the impression that the show is a comedy, or at least light hearted. This is backed up by the upbeat song which goes along with the title sequence. There has also been some colour grading on this sequence in order to give the whole sequence more of a detective feel alongside the comedy and upbeat feel.

9/9/14 | RESEARCH | THE ART OF THE TITLE | "SHERLOCK HOLMES"

In class today we watched the opening titles of Sherlock Holmes. As someone who is infatuated the work of Guy Ritchie, I must admit that I found this dumbfoundingly Earth-shattering. The opening was extremely stylistic. As each character is introduced, we see them in a moving image which then changes to a still, and then morphs into a drawing. The whole sequence has a sepia colour grade on it which helps us understand that it is set in the old days. Characters also wear Victorian clothes and the titles are presented using Victorian-style handwriting. All of these codes tell us that the era this takes place in is the Victorian era. The images also look slightly foxed, again to show their age.