Friday 4 April 2014

ASUKA - Analysis



  • My model represents my ideal target audience: her pose is open and relaxed which shows her confidence and self esteem.  
  • Her hair is down, hanging loose which connotes freedom and youth.
  • The model stands in a snow-covered field wearing traditional Japanese clothing which does not look very warm. This implies that she is so' hot' that she does not need to wrap up warm to walk outside.
  • The slogan 'Inflame Beauty' plays with the idea of fire and ice even more, 
  • as well as the red text, and orange patterns on her outfit which also resemble flames. 

NOTE: I may change the fragrance bottle.

I also made the bottle smaller because it is too large in the first photo of this post. The new product looks like this:


Wednesday 2 April 2014

Fragrance Advert Plans

For my Fragrance Advert, I was originally planning to do a futuristic looking picture, in a completely digitalised world, with a giant bottle of my fragrance in the middle. Either side of the bottle would be two, smartly dressed people, leaning against it, because that's how gigantic the fragrance bottle will be in the poster. I would create the entire environment in Photoshop/After Efffects, and just use a photo of a person which I would cut out using a mask, and place them on the photo.

However, the more I think about this idea, the more sceptical I am about how successful it will be. Therefore I may have to choose another idea.