Lucozade

In Wednesday's lesson, we learnt about Lucozade, and the history of advertising for Lucozade. It started out as a drink that people would consume if they were ill, as it would supposedly make them feel better. This was demonstrated in one advert where a woman gave some Lucozade to a sick child.

Later on however, it was advertised as a sports drink. One of the adverts demonstrating this, was an athlete practicing running. When he drank Lucozade, his performance improved. This showed. that it gives you energy and boosts your performance and concentration at most activities. As mentioned in the video we watched, they could have just had somebody in an office looking stressed out, and then drinking Lucozade, but that would have been boring, so they opted for more exciting things instead.

Afterwards, they moved on to using Lara Croft to advertise their drink. Lara Croft is a fictional character from a series of Playstation games, which go by the name of "Lara Croft: Tomb Raider". This is because her name is Lara Croft, and she raids tombs (surprisingly).

Lucozade chose Lara Croft, because as a computer-generated character, she couldn't make any mistakes in public which would show them up. Also, the Lara Croft games had a large following already, so the adverts would already appeal the the audience that play the games. On top of this, she has a very curvaceous body, which was attractive to many young men at the time. She also is a very outgoing adventurous character which many people could aspire to. As you can see, there were many reasons that Lucozade used Lara Croft to advertise their product. The advert cost a very large amount of money, and took 3 months to make. Luckily, it payed off.