I started by investigating brands target audiences in preparation for my own GCSE Media film. I need to plan how I will reach my target audience. As part of my films distribution, I will be devising marketing strategies such as reaching out to my audience through a film website, or a Facebook page.

In addition to profiling my audience I will work out why they enjoy the genre. Why would they want to watch my film? What makes it different, and how will it appeal to my audiences needs?

Who is my target audience?
My target audience is British males and females from 15-40+ who enjoy watching thriller films, YouTube thriller shorts, and adrenaline filled action films.

Why does my film stand out?
My films stands out because of the fact that it deals with the subject of a disease which is a current issue in todays society with the Ebola crisis and other similar situations.

Why should people watch my film?
Cinema Scope says "A truly terrifying look into n infected mind!"

Audiences can be segmented and defined by their GEARS:
Gender
Ethnicity
Age
Region/Nationality
Socio-economic group

My target audience consumes mass media platforms such as radio, so I investigated the target audience for Kiss which an example of a large niche audience.

My target audience most likely uses the internet to learn about film releases. For example, my friends and I who form the target audience for my film, find out about new releases on IMDb, Facebook, Twitter, and maybe even Tumblr.